Are You an Infovore?

Ever wonder why we “go crazy” in a doctor’s examination room when we don’t have anything to read–or why we feel we must constantly check our e-mail?  It turns out that studies of cognitive neuroscience are starting to figure out why we do this. 

For an interesting article about why people continue to seek new information, read “Humans Need Novelty, Our Natural High,” by Irving Biederman re-printed in the Atlanta Journal-Constitution, Thursday, July 24, 2008, Section/Page A13.  This article in the @issue section is not available via the AJC’s online web site but may be read at: http://www.newsobserver.com/print/tuesday/opinion/story/1157434.html 

More information about this “infovore” theory and reactions to it may be found at the sites listed below

http://www.neurosciencemarketing.com/blog/articles/infovore-marketing.htm 

http://groups.yahoo.com/group/wwftd/message/1070

Wow what a match, infovores and libraries!!!

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Published in: on July 29, 2008 at 7:15 pm  Leave a Comment  

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